Lallemand Animal Nutrition
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Jun 04, 2020

Meet the team: Kevin McAnenly

Jun 04, 2020

Kevin McAnenly is the Lallemand Animal Nutrition Regional Business Manager in Northern Ireland. He brings a diverse range of experience to his role as he grows the uptake of Lallemand
Animal Nutrition products across the feed industry. Kevin has a BA Hons in Marketing and has over 20 years’ experience of working in the pharmaceutical and animal health sectors. His experience includes dealing with ruminant, pig and poultry farmers, as well as in the equine and pet industries.

What is your background?
I have worked for McCaughan Animal Health, QuickTag, and Moyle Veterinary where I was Territory Manager for Northern Ireland and Ireland. I advised and sold a wide range of products including mineral supplements, anthelmintics and animal ID tags. For the last 12 years I have worked for Bimeda UK as Territory Sales Manager, with a focus on dairy production, parasite control and nutrition. A particular focus has been the role of nutrition in helping reduce the use of antibiotics in farm animals.

What is your role with Lallemand Animal Nutrition? 
I will be working with our distributors and feed mill customers, providing technical support and training. I will promote the range of Lallemand Animal Nutrition feed products to new customers in order to extend their use on the farm.

What is your driving objective?
My primary objective is to help farmers remain sustainable. We are in a market where costs are increasing, margins are being squeezed and the demands of consumers and regulators are increasing. My goal is to help farmers manage their animals as cost effectively as possible to maintain margins. This means keeping them healthy and maintaining fertility so they can be as productive as possible.

How does working for Lallemand help you achieve this?
Lallemand is at the forefront of the development of high quality nutritional products to drive efficiency in all classes of farm livestock. The products are based on access to considerable global R&D. In many sectors of the industry, Lallemand Animal Nutrition are market leaders which speaks volumes for the company. In addition, I have access to a professional range of technical services to help me in my work with distributors.

Contact Kevin now on:


Phone: +44 (0) 7890 395499