Collaboration with Poultry Sense to improve efficiency of commercial trials

We have joined forces with Agri-tech company Poultry Sense to improve the reliability and credibility of data gained from commercial farm trials.

At a time when accurate data is becoming increasingly important for farmers and companies alike to drive the consistent performance of farmed livestock, this partnership demonstrates their commitment to helping the industry make this a reality.

Barry Thorp, veterinary adviser at Poultry Sense says, “We are really excited to be working with an innovative company like Lallemand that has similar objectives to us – improving the health, welfare and efficiency of commercial livestock.

“This trial will see us install our new real-time data solution on a couple of poultry farms that work with Lallemand, to see what impact introducing new products has on bird health, welfare and productivity.

“The technology will provide insight when introducing or changing products, as any adjustments in bird health or performance can be identified and analysed by our team, whether they are related to the product or not, such as daily liveweight gain,” he says.

“This data will also provide Lallemand with the ammunition required to stand out in a competitive market when launching new products, providing their customers with accurate data that will help increase their confidence in these new options,” says Barry.

Hannah Elliott, monogastric sales and technical support at Lallemand Animal Nutrition UK, says that they are looking forward to collaborating with Poultry Sense on this trial.

“We’re eager to embrace this new, innovative technology, which will enable us to look at poultry houses on a zone-by-zone basis as opposed to a whole house basis. This will give us much more accurate insight on how birds are performing and behaving when our products are used.

“With the Poultry Sense team’s expertise, we’re hoping to interpret and analyse this extensive real-time farm data and use it to support the existing European and technical data we have, as well as the good feedback we get from customers,” she explains.

Hannah adds, “We often see positive changes in behaviour as well as an increased stress resistance when our products are used and we want to be able to capture this. We feel that this data and the expertise of the Poultry Sense team will help maximise the efficiency and reliability of commercial trials for us, as we value the importance of data in continuous progression and working with our customers to enhance welfare and take production forward to the next level.”